The Asian Pacific American community is the fastest growing demographic in Central Texas. Though highly fragmented, collectively they represent $1 trillion in buying power in the U.S. and they share some similar values. Businesses who understand the cultural traits of this community and how to market to its members can build loyalty with these consumers.
For the first time in Austin, we are presenting two nationally recognized experts: Mariko Carpenter is the VP of Strategic Community Alliances at Nielsen and is a thought leader in understanding the Asian American consumer group.
Bill Imada is the Chairman and Chief Connectivity Officer of IW Group, a full-service marketing agency specializing in the multicultural and multi-generational markets.
This webinar is presented in partnership with the City of Austin's Economic Development Department and is free and open to the public. Please RSVP and you will be sent the webinar link. Registration closes on May 20.