Today's consumer is bombarded with information. The brands that break through the noise are those who have a focused message. Learn how to create a strong and compelling message that becomes a beacon for success by combining your purpose (your why) with passion (your talent or gift).
Whether self-employed or working for a corporation, the way you build your brand hinges on your understanding of the core story. When you try to be everything to everyone, the lack of a cohesive narrative only confuses your audience.
Speaker Shaku Selvakumar is a successful marketing, communications and digital leader with multinational and start-up experience at IBM, Shell, Webify Solutions, and CognitiveScale. She is the Principal at BraveCenter Branding and Founder of Activateen, an initiative for teens which combines new tech skills with socio-emotional intelligence.
Registration fee includes lunch. Member rate is $15. Non-member rate is $40 and includes associate membership through end of 2020. Because the lunch order has to be placed early, registration closes on September 27. No refunds after deadline and unfortunately no walk-ins can be accommodated